MARCH GUEST ARTICLE 1st Edition
“Selling with Style” By Maryanne Preston
Would you like to close more sales? And close them more quickly?
Would you change your behavior to achieve more sales?
If the answer is YES, keep reading.
Behavioral research suggests that the most effective people are those who understand themselves, both their strengths and weaknesses, so they can develop strategies to meet the demands of their environment.
Research also proves that salespeople who are aware of their own style and learn to blend with the prospect’s style are able to increase their sales.
In sales, we need to communicate effectively about the value of our product or service and what the benefit is to the buyer. How you communicate your message through your gestures, your tone of voice, your pace of speech and your words will create positive or negative impression with the prospect. In fact, your body language and tone affect 93% of the message and your words are just 7% of the communication. What this means that the best-written sales presentation is not about the words, but about how they are delivered, and, most importantly, how the delivery matches the prospect. So in creating effective communication, we first need to be aware of our own behavioral style.
There are four major styles, You can remember them with the acronym D-I-S-C which stands for Dominance, Influence, Steadiness, and Compliance.
The first type “D”, is Dominant. This is your CEO Type, very little patience with people. He/she wants the job done now, no reasons, no excuses, don’t do it tomorrow, yesterday would be preferable. The D type is the person who looks at the organization’s needs and drives it toward those goals. He or She will exhibit ambitious, forceful, decisive, strong-willed, independent, and goal-oriented behavior. 27% of the US population is Dominant. Some famous High D’s are Barbara Walters, Michael Jordan, Hillary Clinton and Sam Donaldson.
The second type, the ”I” type, is the Influencer. The Influential person is the one everyone likes to be around. Instead of being task oriented, the Influencer is people oriented. He or she likes to tell jokes, is the life of the party and can definitely liven up a meeting. He/She will be expressive, enthusiastic, friendly, demonstrative, talkative, and stimulating. 26% of the US population is High I and some famous examples are Arnold Palmer, Bill Clinton, Oprah, Arnold Schwarzenegger.
The third type, the “S” Type stands for Steadiness. This person probably has been with the organization for a long time and will continue to be because the S person doesn’t like change. The S person is your best team player and wants consensus, wants everybody to be happy before moving forward. The S person will be patient, predictable, reliable, steady, relaxed, and modest. 23% of the US population is High S. Some famous examples are Laura Bush, Michael J. Fox, Tom Brokaw, Mother Theresa, Gandhi, Mr. Rogers, and Magic Johnson.
The 4th style is the C style for Conscientious. This is the person who wants you to adhere to every rule. This might be the CFO who controls the budget. The C type does not like change. The C Type will be dependent, neat, conservative, perfectionist, careful, and compliant. 24% of the US population is high C. Some famous examples are Diane Sawyer, Spike Lee, Ted Koppel, Jack Nicklaus, Kevin Costner, Monica Seles, Bernard Shaw, and Barbara Stanwyck.
Less than 2% of the population would be considered a pure behavioral style, so we are all a combination of all 4 styles with 1 or 2 being primary. None of the styles are better than the other because each style brings strengths and weaknesses to the situation. Each can be a winner, and a team needs all four styles to win.
Salespeople who are aware of their own style and learn to blend with the prospect’s style are able to increase their sales.
The first step is to know you. Do you know your dominant style? If not, Hiring Solutions offers the Success Insights Report for $90. (Bridge Advantage Card holders receive a 10% discount.)
The Success Insights assessment immediately produces a personalized report with valuable information unique to you. It provides insight into the following areas:
General Characteristics – Your preferred work style based on natural behavior. - Value to the Organization – Your contributing behaviors.
- Checklist for Communicating – How others can effectively communicate with you.
- Don’ts on Communicating – What others should avoid when communicating with you.
- Communication Tips – How you can adapt your own communication to other styles.
- Ideal Environment – Your preferred work atmosphere.
- Perceptions – How you view yourself and how others view you.
- Descriptors – Words that portray you based on each of the four quadrants of behavior.
- Natural & Adapted Style – A four-quadrant comparison of your natural and adapted style.
- Keys to Motivating – The keys to what motivates you in the workplace.
- Keys to Managing – The needs you have that your managers must address.
- Areas for Improvement – Your possible limitations that identify areas for development.
- Action Plan – You create a customized plan from the report and discussion
- Behavioral Hierarchy – How your behavior style ranks within eight common areas in the workplace.
- Style Insights Graphs – An easy visual of your natural and adapted styles.
- The Success Insights Wheel – A visual illustration of your behavioral adaptation.
The next step is to read the person you are speaking with: As you talk to the person, there will be many clues to observe:
1. What is their title or position in the company? Owners and presidents tend to be high D, Sales reps and sales managers tend to be High I, Comptrollers, accountants, operations directors tend to be high C. Team members tend to be S types.
2. Are they extroverted or introverted? a. Extroverted and friendly = I --happy to talk and chat about you
b. Extroverted and direct = D – first to command the situation.
c. Introverted and cooperative = S – happy to let you talk and will do what you suggest
d. Introverted and analytical = C – needs to see proof with lots of details, no chit chat
2.
3. What is the appearance and atmosphere of their office?
a. Business like, functional, fast paced, prospect running late, may interrupt you, is the D type.
b. Cluttered, personalized, stimulating, with photos and awards, fast paced is the I type.
c. Relaxed, personal, informal with nameplate and photos of possessions is the S type.
d. Formal, neat, orderly, uncluttered, unhurried, well prepared is the C type.
The last step is to adapt your style to the person you are speaking with (or selling to).
When speaking to the High D type:
· Be clear, specific, brief and to the point
· Stick to business. Give an effective presentation.
· Come prepared with support material in a well-organized “package”.
When speaking with the High I type:
· Provide a warm and friendly environment
· Don’t deal with a lot of details, unless asked.
· Provide testimonials from people they see as important
When speaking with the High S type person:
· Begin with a personal comment—break the ice.
· Present yourself softly, nonthreatening, and logically.
· Earn their trust—provide proven products.
When speaking with the High C type person:
· Prepare your “presentation” in advance. · Stick to business—provide facts to support your presentation.
· Be accurate and realistic—don’t exaggerate.
By adapting to the communication style desired by the other person, you will be more effective in your communication with them. You will be able to create great rapport with them more quickly and establish trust, integrity, and likeability.
Remember, people buy from who they like!
To learn more about communication style, take the Success Insights assessment, or to book a Dynamic Communication or Selling with Style workshop, call Maryanne Preston at 239-851-6906 or Maryanne@Hiring-Solutions.com Visit www.Hiring-Solutions.com

FEBRUARY GUEST ARTICLE 1st Edition
Do you know the applicants “REAL” personality? Successful Hiring by Maryanne Preston
An integral part of a company’s business plan, that is often forgotten, is your employee selection and retention plan. Do you have a system in place that is used consistently at all levels to attract, select, hire and train new employees? Are you successful at hiring honest, productive, hard-working, loyal employees? Do you know your rate of employee turnover and what it is costing you? Are you consistently training your employees and providing them with what they need to grow professionally and personally?
Although unemployment rates have risen in many areas, employers are still facing the same difficulties hiring good employees as in the past few years. How can an employer be sure that the bookkeeper, controller, paralegal, researcher, sales person, receptionist, etc. will be an honest, productive, hard-working, loyal employee?
An inconsistent hiring system based solely on interviews doesn’t work. Not only does this method not work, but, it can cause disastrous consequences. The wrong person gets hired, that person doesn’t fit into the work environment, it adversely affects employee morale, “good” employees get fed up and leave, productivity lags, customers are unhappy, and it continues down from there.
Successful companies have learned how to reverse the spiral and increase profits with a strategic employee selection and retention plan. They are spiraling upward by using the tools available to select top performing employees that fit the job and their company culture. This results in improved employee morale and productivity, which attracts other “good” employees, as well as, generates more volume and increases profits. By using sound hiring strategies, retention strategies, and reward strategies, successful companies are beating their competition and winning the war for good employees and market share.
Technology and the Internet have made available new tools that employers and managers are using to enhance their successful hiring and retention strategies. The Hiring Suite® On-line Pre-employment Testing System is one such program, which has five separate assessments that enables employers to measure honesty, substance abuse, reliability, work ethic, personality traits, mathematics, vocabulary, spelling, and problem solving skills. It also has an assessment for Team Building. Scored over the Internet, the reports are available instantly.
By adding validated testing instruments to a hiring system that also includes written job descriptions, a thorough job application, consistent interviews, background and reference checks, employers will have all the information they need to make a sound, objective hiring decision.
As the job applicants go through this hiring process, an employer can make a sound hiring decision because each part of the process validates the other parts. No one step has more weight and the subjective steps (interviews and references) are validated by the objective steps (job application, assessments, and background checks). The new employee will fit the job description and company culture. The employer will have the necessary information to create retention and reward strategies customized to the new employee. Employee retention will increase and the business owner will realize increased profits due to deceased turnover costs and higher productivity.
By: Maryanne Preston, President of Hiring Solutions
Maryanne@Hiring-Solutions.com (239) 851-6906
www.hiring-solutions.com

JANUARY GUEST ARTICLE 2nd Edition
DOES LITTLE JOHNNY GET "FCAT ANXIETY?"
How you can help
by Susie Golubock
When your child goes back to school after the holidays, test preparation will certainly be underway in both public or private schools. In the public school, teachers will be gearing up for the FCAT’s. While in the private school, your child may take the Stanford Achievement, testing from ERB, or even the Iowa Test of Basic Skills. Whichever test your child may take in February or March, many students will have test anxiety.
Achievement tests are given to determine a student’s skills and knowledge as compared to other students, same age, across the nation. However, for a few students, testing may not be altogether accurate due to a child’s anxiety before taking the test. For some, the anxiety is self imposed when the student believes that he/she will fail. Sometimes panic sets in when the questions on the test aren’t reasonably close to the questions studied at home or school. Other common reasons for test anxiety could be due to poor preparation, a negative experience in the past, student has a negative attitude about school, or low self -confidence.
So what is a parent to do to help his/her child? Here are a few tips that may help:
1. Cut down on chaos at home. Have everything ready to go in the morning before school.
2. Don’t over commit your child with too many extracurricular activities.
3. Be sure your child attends school regularly. You don’t want him/her to miss out on anything important taught in class.
4. Plan ahead by scheduling studying nightly. The length of time is determined by your child. Anywhere from 15 minutes for a younger child to 30 minutes for an older one works well.
5. Together, go over any questions on the study sheets from school. A parent can even develop a sample test.
6. Use the time before you take a sample test to practice relaxation techniques. Take a few deep breaths. Have your child visualize that he/she will do well. Remind your child that this can be done during the actual test at school.
7. On the day of the test, get a good night’s sleep.
8. Read all the directions carefully before beginning the test.
9. Skip difficult questions and go on. If there is time at the end of the test, return to the missed questions and try again.
The best advice that a parent can give to your child is to tell your child to “relax and do your best” and to show no anxiety from you.
About KnowledgePoints®
KnowledgePoints Tutoring provides an individualized and personal approach to basic skills tutoring in reading, math, writing, homework help and study skills at affordable rates. Offering proven results backed by a guarantee, KnowledgePoints Tutoring Centers are run by certified teachers, serving students in K-12th grades who are struggling, have fallen behind or who need to be challenged. The KnowledgePoints program consists of a diagnostic skills assessment, individualized instruction, and an effective motivational system that builds students’ skills and helps them gain the desire and confidence to succeed. For more information on KnowledgePoints visit our Web site: www.knowledgepoints.com/swfl or call 239-277-READ.
JANUARY GUEST ARTICLE 1st Edition
From the Desk of Cathryn Blair-Bennett
FIRST CAPITAL LENDING CORP.
The Good news is, we are still seeing the lowest rates in history, the Mortgage Bankers Association tells us that mortgage refinances are up and there was only a minute drop in home purchases. (1.1%)
This week, nationally, more than two-thirds of the panelists from Bankrate.com believe mortgage rates will fall over the next 35 to 45 days. A little less than one-quarter think rates will rise and the rest believe rates will remain relatively unchanged (plus or minus 2 basis points).
Panel:
Up: 23% | Down: 69% | Unchanged: 8% |
Things are looking up in our area. Every month since April, there has been an increase in home sales.
Good news for the mortgage industry, but what about us on the home front?
I have found 10 things you can do to save your money personally, and increase your wealth.
1. Lower the interest rate on your credit cards by threatening to switch to another company. (If your card co. doesn’t meet your request, nothing gets better attention than threatening to take away your business if they can not meet your needs. In this economy they should make the effort.)
2. Make just two extra mortgage payments each year. (Over time, this will virtually cut your 30 year interest in half!)
3. Make a budget and stick to it. (This goes for your household budget as well as business budget. Never spend more than you make.)
4. Track your spending.
(Just for one month track every dime you spend and find out where the leaks are. Are you spending too much on groceries, eating out, gasoline or buying stuff on impulse? Do this for only one month. It will be an eye opener to those who like to spend money, then plug the holes.)
5. Trim the Fat!
(Take a good look at everything you are paying. Can you save money each month by switching phone services? I saved a minimum of $100 per month doing this. Can you combine your cable and internet service? Can you save money by re-evaluating your car insurance, your homeowners insurance, or renters insurance? Take the time to shop around and get the very best deal to save money each month on the monthly items you must pay.)
6. Use Direct Deposit whenever possible
(This lessens the temptation to touch your money and tends to keep you on budget.)
7. Use store coupons
(Since I have been using store coupons, I have been saving an average of $70 per month when I shop the “buy one get one free sales” at the grocery store. Visit coupon.com and other coupon sites since it is a rarity to find coupons in magazines anymore. You can also find retail store coupons online as well.)
8. Hit the discount stores
(Since I have been watching my budget, I am finding that I can save at the dollar stores, Big Lot stores, discount clothing stores like Ross, Marshalls, T.J. Maxx and even the thrift stores and consignment shops for my kids who love to wear the eclectic items. There is nothing shameful about going to Goodwill or the Salvation Army. Not only do you find incredible deals on the most unlikely items, but you do your part in the community by keeping people employed and the monies go to a charitable service. I find the best games, records and eclectic jewelry there!)
9. Collect your excess coins in a jar.
(I started this practice several years ago. Everyone puts their loose coins in the jar each day. Individually, everyone’s separate change doesn’t amount to much, but when it is combined daily in the kitchen jar, each month it pays for a family trip to McDonalds or to Blockbuster Video.)
10. Sell your stuff on EBay When you do your spring cleaning at your home or personal business, rather than throw your stuff away, clean it up and sell it on EBay. People will pay anything for everything. This is where I buy my vinyl records for my record collection. I am still looking for a working Atari game console. You never know what you can find or sell. The possibilities are endless, and you usually come out ahead!
Cathryn Blair-Bennett
Licensed Mortgage Broker
3848 Colonial Blvd.
Fort Myers, FL 33912
(239) 277-9244
(800) 646-8433
www.firstcaplend.com
cblairbennett@firstcaplend.com

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